Two guys in Silicon Valley, who want to "make advertising not suck".  I don't know exactly how their sole application will do that (though I do know a killer digital thinktank who can do that), but they - AppLoop - have created the AppLoop Application Generator, which is pretty rad.  The generator simply takes your RSS feed and turns it into a standalone iPhone app.  It's free for you (once they open it to the public at large) and free for your customers - that is, if you decide not to charge them.  They provide enough customization for your specific app(s) to feel authentic, and leave it up to you if you want to provide to the world either for free or at a cost.  (I'll be interested to see who pulls off their app at charge, for how much, and why.)

I've already submitted info to sign up as soon as it's available to me.  As you wait with baited breath for the Official EricTabone.com iPhone App of Awesomeness (at $100 per download, of course), check out their demo video.  I haven't been this excited for an iPhone app since Dice Bag.


[learned about through TechCrunch]